This ad for Hyundai's new Equus luxury sedan caught and held my eye the other day.Understand that precious little in advertising photography is left to chance, especially in big dollar national campaigns by big firms for big clients.
The latest numbers suggest that women buy 52% of new cars sold in the U.S., and influence more than 85% of all vehicle purchases. So I get the role of Thomas Payne here, and the symbols of intelligence (common sense), power (being chauffeured, heavy metal bangles), revolution and independence ("I can buy a Mercedes, but I don't have to"), etc.
But wow, the sex appeal salvos fired by this modestly-clothed woman are off the scale: The slender legs (note the playful and form-showing capris), the toned arms, the idle and mischievous fingers, the ready-to-race pony tail, and, of course, the curve of her right breast under the strap. And all in the back seat.
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