Pop-psych remedy?

Yesterday evening after work, while awaiting a cut on the couch of my stylist's (if they're women, we can't call them 'barbers' anymore -- hairdresser's?) salon, I was thumbing through a Women's Health article on infidelity, and one of the inserts suggested that a way to combat the urge is to acknowledge that you're going to be attracted to other people and willingly allow yourself to be attracted to other people, so that when it happens, the taboo exciters don't start firing off, thereby compounding the desire all the more.

Hmmmm.... Sounds like a Natural Man excuse to me. I fund perpetual guilt much more productive!